Branded Residences in Dubai are ultra-luxury apartments and villas that usually mark the joint ventures between real estate developers and luxury brands. 

The luxury brand can be from any industry, including automotive, hospitality, lifestyle, fashion, and more. 

Major Features of branded luxury real estate in Dubai or anywhere

1. Legendary collaboration–They carry a legacy beyond measure.
2. The Prestige—They are possessions of pride.
3. Stunning Look—Grand and distinguished architectural stylings.
4. High-end Living—Guaranteed resort-style living with premium facilities.
5. Prime location—Always based at a prime location with excellent connectivity.
6. Futuristic Approach—Pairs state-of-the-art technology with sustainability. 

Mercedes-Benz Places by Binghatti

Celebrating the collaboration of Mercedes-Benz and Binghatti, the futuristic tower reflects the perfected pairing of luxury automobile engineering with architectural brilliance. Branded apartments in Downtown Dubai feature luxury interiors, smart home automation, stunning designs, and high-end installations. 

Property types: 2- to 4-bedroom Branded Apartments and Penthouses. 

Handover Date: Q4 2026. 

Unique Selling Points (USPs)

• Branded apartment project in Downtown Dubai. 
• High-value collaboration. 
• Automotive integration with smart home technology will allow residents to interact with their cars from home. 
• Innovative silhouette architectural design. 

Armani Beach Residences

On the list of top Branded Residences in Dubai, we have Armani Beach Residences on Palm Jumeirah marks a high-value designer collaboration among the famous architect Tadao Ando, the Armani Group, and Arda (UAE’s destination developer). A private beach, F&B service, and Armani/Casa interiors with light or dark design choices feel wonderful.

Property types: 2- to 4-BR Apartments, 5-BR Penthouses, and 5-BR Presidential Suites. 

Handover Date: Q4 2026. 

Unique Selling Points (USPs) 

• Pritzker Prize-winning Japanese architect Tadao Ando.
• High-end interiors by Armani/Casa
• Stands on the Eastern Crescent of Palm Jumeirah with clear sea views.
• A range of resident-only premium amenities. 

Chelsea Residences by DAMAC

The 6-tower Chelsea Residences in Dubai Maritime City confirms the partnership of Chelsea F.C. and DAMAC Properties! The tower has Dubai’s first mono-diet cafeteria, Chelsea F.C.-inspired fitness centres, and a rooftop football pitch. 

Property types: 1- to 3-bedroom beachfront apartments. 

Handover Date: Q4 2029. 

Unique Selling Points (USPs)

• Football-themed branded apartments in Dubai Maritime City.
• Prestigious Chelsea F.C.-inspired amenities. 
• All 6 towers feature a unique coral reef-inspired architecture.
• Private beach access from an exclusive beachfront enclave. 

Bvlgari Lighthouse

Bvlgari Lighthouse on Jumeirah Bay Island is an ultra-luxury waterfront project by Bvlgari Hotels & Resorts and Meraas. Interiors are by ACPV Architects using oak wood and marble. Residents can access exclusive Bulgari Yacht Club facilities and exceptional amenities.

Property types: Limited 9-BR Sky Villas and 4-5 BR Penthouses. 

Handover Date: Q3 2027.

Unique Selling Points (USPs)

• Branded high-rise living on Dubai’s Billionaire Island. 
• Marine coral-inspired residences for better privacy and ventilation
• 5-star resort living with extensive Bulgari-serviced luxuries. 
• Every residence guarantees unobstructed sea views. 

Tierra Address Villas, The Oasis by Emaar

Tierra Address Villas is a luxury collection of branded waterfront villas by Emaar and Address Hotels + Resorts in The Oasis community. Surrounded by dense green spaces and swimmable lagoons, the villas with bespoke interiors offer resort-style experiences. 

Property types: 4-6 BR branded waterfront villas. 

Handover Date: Q3 2029.

Unique Selling Points (USPs)

• The Oasis by Emaar is a nature-centric villa community between SZR and Emirates Road.
• High-value collaboration.
• Tierra Address Villas feature high-end finishes and amenities. 
• Resort-style waterfront lifestyle. 

Bugatti Residences by Binghatti

Bugatti Residences by Binghatti was ranked the most expensive branded residence in Dubai in 2025. Its aerodynamic architecture makes it a landmark in Business Bay. The residence offers private car elevators, Riviera-styled private pools, and more. 

Property types: 2-4 BR Apartments and 5-6 BR Penthouses.

Handover Date: Q4 2026 or Q1 2027.

Unique Selling Points (USPs)

• Branded high-rise luxury living in Business Bay, Dubai. 
• Riviera-inspired premium lifestyle amenities. 
• The 45-story tower has futuristic and fluid silhouette architecture. 
• Curated automotive-themed layouts with private car elevators. 

Orla by Dorchester Collection

Orla Residences on Palm Jumeirah is managed by Dorchester Collection, a legendary hospitality brand that guarantees world-class hospitality services. Foster+Partners’ seamless indoor-outdoor architectural styling across three iconic towers deserves kudos. These are bespoke residences with exclusive lifestyle attractions. 

Property types: 2-4 BR Apartments, Duplexes, and Sky Mansions.

Handover Date: Q4 2026

Unique Selling Points (USPs)

• Stands at the apex of the Palm Crescent. 
• Resident-only beach club and other lifestyle exclusives.
• Exceptional services by the prestigious Dorchester Collection. 
• Foster+Partners' iconic design.

Some branded residences for sale in Dubai are making headlines in the real estate market with staggering listing prices. 

For example, in September 2025, A Penthouse from Bugatti Residences by Binghatti was listed online for AED 700+ million. 

So, we can start the talk now—

Brand Value

Strong brand awareness helps property investors attract high-income buyers or tenants.

Stand out in the market

Best branded residences in Dubai feature distinguished architecture attuned to the brand’s identity.

Higher Standards of Living

Exclusive access to high-end services improves living standards that attract HNWIs (High Net-Worth Individuals). 

Investors can stay carefree

Some branded residences offer fully serviced living with hassle-free management.

Higher resale value

The prestige and premium facilities convince one to pay handsomely for branded units. Expect 20-25% resale gains at premium locations. 

Strong ROI

The gross rental yield for branded luxury residences ranges from 6 to 8% in Palm Jumeirah, Downtown, and Business Bay. 

Explore different Apil luxury property choices easily now. 

Apil Properties has a decade of experience in Dubai real estate. We have seen how branded residences helped some to prosper, while others had reasons to regret. Arbitrary decisions cause failure. 

The Apil team is equipped with data-driven market insights and our strong network (comprising real estate developers and market experts) helps us to get the very best for our clients. 

Our exclusive Dubai branded property listings contain reliable data, including the most recent launches. There is no loss in giving it a try, right? 

Final thoughts,

Our list of top 7 branded residences in Dubai 2025 introduces you to the very best of the choices available. Nevertheless, there are plenty more that might excite you even more. Luxury brand affiliations add more lifestyle and investment appeal to real estate worldwide. 

Explore Dubai’s top branded listings and get your ROI projection for the units today.

What are branded residences?

Residential projects that real estate developers build partnering with luxury brands are called branded residences. Brands can be related to any industry. 

Are branded residences a good investment in Dubai 2025?

Yes, the brand value adds to the investment potential that is less prone to market dynamics than other traditional real estate choices. 

Which branded residences have the highest ROI?

Branded apartments and villas in Palm Jumeirah, Downtown Dubai, and Business Bay are more promising. 

Why are branded projects so popular in Dubai in 2025?

They guarantee more exclusivity, prestige, better lifestyle amenities with higher ROI potential. Brand value shields against frequent market fluctuations. 

Can foreigners buy branded properties in Dubai?

Yes, freehold properties are open for foreigners to buy and invest in round-the-year. 

What are the challenges of branded residences?

Expensive purchasing and ownership cost. Service charges and maintenance costs are higher compared to others. 

What is the average ROI on Dubai’s branded residences?

It can be anywhere from 6 to 8% but cannot be confirmed that easily. 

Which branded residence in Dubai gives the best resale value?

Hotel branded residences at prime locations are more in demand.